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Classic horse racing betting + high-speed racing dual-machine platform launched with great success.
The US offline entertainment market is highly mature, and consumers have extremely high demands for the quality of gaming experiences. The combination of horse racing and car racing machines perfectly meets the US market's dual needs for competitive gaming and racing experiences.
Case Details
Recently, we received on-site feedback from a customer in Los Angeles, USA. The photos show bustling crowds in front of our horse racing and racing game machines. At the horse racing machines, players are inserting coins, placing bets, and intently watching the horse races on the screen—the classic charm of horse racing culture is perfectly replicated. At the racing machines, young players are gripping the steering wheel, experiencing the thrill of real racing in an immersive cockpit.This is yet another testament to the successful launch of our game machines in offline entertainment scenarios in the United States. The United States is one of the world's largest arcade game markets, with a market size of approximately $1.395 billion in 2024, projected to grow to approximately $2.089 billion by 2033. Gaining recognition in this highly mature market is a significant endorsement of our product quality and operational capabilities.
1. Horse Racing Arcade: American Horse Racing Culture + Classic Gaming ExperienceHorse racing has deep cultural roots in the United States. From the Kentucky Derby to racetracks across the country, horse racing is not only a sporting event but also a form of social entertainment. As early as 1990, American developers Strata and Incredible Technologies launched the classic *Arlington Horse Racing* arcade game, demonstrating its immense popularity in the American arcade market. Our horse racing arcade continues this classic tradition—supporting multiple players betting simultaneously. Players insert coins to select their favorite horses, watch the races, and anticipate the outcome. This low-barrier, high-participation gaming experience naturally suits the leisure habits of American consumers. Another unique advantage of horse racing arcades is their strong social aspect: multiple screens often attract large crowds of spectators, creating a highly engaging and interactive atmosphere in the arcade.2. Racing Arcade: Racing Culture + Immersive ExperienceThe United States is a core hub of global motorsports culture. In recent years, high-end racing simulation entertainment centers, represented by F1 Arcade, have expanded rapidly in the United States, currently boasting seven branches in Boston, Washington D.C., Philadelphia, Denver, Las Vegas, Atlanta, and Chicago, each equipped with 70-87 fully dynamic racing simulators. This demonstrates the sustained and strong demand in the US market for high-quality racing experiences. Our racing game consoles feature realistic force feedback steering wheels and dynamic seats, providing a highly immersive driving experience. Multiplayer online racing allows players to compete against each other—just like the team races and one-on-one racing modes offered by F1 Arcade—this social competitive experience is precisely the entertainment most sought after by young American consumers.Why Choose Us?For US investors, choosing gaming equipment involves more than just product quality; compliance certifications, stability, and long-term after-sales support are paramount.Compliance Guaranteed: Our horse racing machines meet relevant US market access requirements, assisting clients in successfully deploying their equipment.Superior Hardware: Our machines utilize industrial-grade components, capable of withstanding the high-intensity, long-term operation of US commercial venues, effectively reducing downtime risks.After-Sales Support: From ocean freight packaging to remote setup guidance, we provide comprehensive support services, with spare parts shipped quickly to locations throughout the US.US Market Outlook: The US arcade game market continues to grow. In 2024, the US market size was approximately $1.395 billion, contributing 26.32% of the global market, and is projected to reach approximately $2.089 billion by 2033. The continued expansion of Family Entertainment Centers (FECs) and large entertainment complexes, along with the ongoing demand from US consumers for social, multiplayer interactive gaming experiences, is driving a new growth cycle in the industry. Now is the opportune time to establish a foothold in the US offline entertainment market.Looking at the photos sent by our Los Angeles clients—players intently betting on horse races, young people gripping the steering wheel in racing car cockpits—we can almost hear the cheers and roaring engines from the track.This is the meaning behind our gaming equipment: not simply selling a machine, but creating entertainment spaces that connect people and bring joy to our global partners.Thank you for the trust of our American clients. In the future, we look forward to working with more partners in North America to transform more street corners into gathering places filled with laughter. Please feel free to contact us for more information.
